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About

Empowering every business with RBI

Every business wants to run in a responsible manner, with clear metrics to demonstrate this in the eyes of their shareholders and stakeholders.  

 

But where stakeholders are often presenting disparate and opaque objectives - the challenge is how to understand and reconcile these objectives and demonstrate progress and growth against them.

I hope this blog goes some way to explain Responsible Business Intelligence (RBI) and why it matters. At Polecat, where I'm CEO, we’re all about turning complex data into clear, actionable insights. Our tech doesn’t just collect data—it understands the context and what's relevant to you and your stakeholders. We enable smarter, more responsible decisions. I’d love to hear your thoughts on this evolving topic. What’s your take?

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James Lawn

CEO, Polecat

With a career spanning the Royal Air Force to Microsoft, and now Polecat, my unique blend of technical expertise, strategic vision, and ethical leadership has always drawn me to the cutting edge of AI innovation. 

At Polecat, I partner with other innovators in business, technology and beyond who want to harness AI to protect our planet and society and deliver fundamentally strong and sustainable companies and organizations.

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Polecat

Responsible Business Intelligence

Polecat enables better, faster, and more effective decisions across risk, reputation, and sustainability by leveraging predictive AI to analyse billions of data points from news, social media, and events in real time. Our platform gives leaders a 360 view of their business and the world at large, driving strategic decision-making at scale.

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