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Writer's pictureJames Lawn

Be the change

In an era of geopolitical uncertainty and rapid technological advancement -  particularly in Artificial Intelligence (AI) - the concept of Responsible Business Intelligence (RBI) emerges as a crucial paradigm for businesses and organisations.

But why should RBI matter to everyone?  What is the point being made with RBI?  Given the uncertainty and seemingly unending challenges in the world, together with society’s declining trust in our institutions and the ever growing advancement of AI…what’s the point? 


The Essence of RBI

Responsible Business Intelligence (RBI) stems from the three concepts of:



At its core, RBI is about harnessing the power of data and AI to drive business and economic growth in support of equitable societal progress – now and in the future - all while adhering to the principles of responsible action and considering the impacts of those actions on all stakeholders.


The Opportunity

The swift advancement of AI technology presents an unprecedented opportunity to positively transform the human condition within a generation. RBI can be a powerful tool for businesses, organisations and economies to:


  • Drive sustainable growth and job creation through responsible technology innovation

  • Enhance decision-making processes based on the full breadth of stakeholder opinion and insight, not just the “eco chamber” we may otherwise exist in

  • Address global challenges like climate change, healthcare accessibility, and education, for the benefit of all of society, today and in the future.

  • Promote equality and inclusivity


The Challenge

The pace of AI development is arguably faster than the rate at which society, governments, and even tech businesses can adapt. This creates a pressing need for responsible implementation and governance of AI technologies.


 The Point of RBI

1. Responsible Innovation: RBI enables businesses and economies to innovate and grow while adhering to principles of ethical action and societal values. It's about finding the balance between economic advancement and responsible practice.


2. Stakeholder Value: By considering the impacts on (and insight from) all stakeholders - employees, customers, communities, government - RBI helps create sustainable value for everyone, not just shareholders.


3. Trust Building: In an age of increasing scepticism towards governments, large businesses and technology – and increasing polarisation within society - RBI helps build trust between governments, businesses, their customers, and society at large.


4. Risk Mitigation: RBI helps identify, understand and mitigate risks and concerns developing within stakeholder groups and within society, including concerns with AI such as privacy infringement, algorithmic bias, and unintended consequences.


5. Competitive Advantage: Businesses and organisations that embrace RBI are likely to gain a competitive edge, attracting customers, employees, and investors who value responsible practices.


The Call to Action

RBI is not just a concept for tech giants or AI specialists. It's relevant to all businesses, organisations, and individuals. Here's how you can engage:


1. For Businesses: Integrate RBI principles into your strategy and operations. Invest in responsible AI and BI technologies, and prioritise ethical considerations in your data practices.


2. For Employees: Engage with AI and BI technologies in your workplace. Participate in training programs, contribute to the development of RBI tools, and use these tools responsibly to understand the full breadth of stakeholder opinion and insight before taking action.  Be the RBI Innovators.


3. For Consumers: Use RBI tools to understand which businesses and organisations are demonstrating responsible practices. Be aware of how your data is being used and advocate for transparency and ethical AI use.


4. For Policymakers: Work on developing agile and iterative regulatory frameworks that encourage technology innovation and economic growth while protecting societal interests.


5. For Educators: Incorporate RBI principles into curricula – drag education strategy into this century rather than constraining technology innovation to the last century; prepare the next generation of leaders to navigate the AI-driven business landscape responsibly.


6. For Everyone: Stay informed about AI developments and engage with AI to understand better how it can help you and those around you.  Participate in public discussions and contribute to shaping the future of these technologies. If you don’t know how to engage, ask OpenAI’s  ChatGPT, Anthropic’s Claude, Google’s Gemini or Microsoft’s Copilot (to name a few of many GenAI chatbots) – they all like to try to help and often can. 


Be The Change

The point of Responsible Business Intelligence is clear: it's about creating a future where technological advancement, economic growth and ethical responsibility go hand in hand. It's about ensuring that as we push the boundaries of what's possible with AI and BI, we do so in a way that benefits all of society.


In the (shortened) words of Mahatma Gandhi: “Be the change that you wish to see in the world.”

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